Recently, I wrote a guest post for She Reads about how, when I was a little girl, my grandmother lived in a small town in Malaysia opposite a cinema which showed scary Chinese movies. We children were not allowed to go and watch them, although from the front window we could see people lining up to buy tickets. Instead, we could only stare longingly at the vividly coloured, giant billboard and wonder what the shows were about.
While I was writing my She Reads guest post, I thought of lots of additional things I wanted to share about old Chinese movies, and so I decided put them into this companion post instead.
In those days cinema billboards (or hoardings, as they were called) were an art form. They were so gigantic that they were hand-painted, using the old “copy by squares” method. The most thrilling part was to watch as an old billboard was taken down and a new one put up and painted in place, usually within a day. I always marveled at those billboard painters, who took great pride in their work.
Of course, not all of it was good. Sometimes film stars ended up looking rather squashed and distorted. And the colours were often quite garish, which somehow added to the allure. To this day I can’t look at this kind of cinema poster without feeling a certain nostalgia and powerlessness. It reminds me of late afternoons, when the smell of dinner cooking would permeate my grandparents’ shophouse, and that feeling of childhood boredom and despair when you and your siblings/cousins are all reduced to hanging out of the upstairs front window and staring at the movie billboard opposite.
For some reason, that cinema showed a lot of B-rated Chinese horror movies, and the ensuing lurid billboards were both fearful and enthralling. One of them, I recall, was about a ghost who removed one eyeball and rolled it down the corridor. At least that’s what I surmised, since we never got to see it. It also showed a lot of kung fu movies, gangster flicks, and romantic comedies.
While looking for examples of movie posters from that era, I was struck by the bouffant hair and soft looks of many of the stars of my childhood. People like Chow Yun Fat 周潤發, Leslie Cheung 张国荣, Cherie Chung 鍾楚紅, Anita Mui 梅艷芳, Maggie Cheung 張曼玉, and Do Do Cheng 鄭裕玲 (wow, this really dates me!). In contrast, celebrities today sometimes resemble impossibly slim, muscular cyborgs.
If you’d like to read my guest post for She Reads, they’re also sponsoring a giveaway – a signed copy of The Ghost Bride. Hop over to check it out and enter to win!
What to watch:
“Rouge”, the 1988 Hong Kong ghost movie starring Leslie Cheung and Anita Mui, two of the biggest Hong Kong stars at the time. This was one of the first arthouse Hong Kong ghost movies (as opposed to B-movies and horror comedies), and I remember being struck by its sense of nostalgia for a time that I never knew. Leslie Cheung and Anita Mui sang and cross-dressed, which in retrospect, held a lot of nuances (Cheung had not come out yet about his bisexuality at the time). I wonder whether the movie was more meaningful to me then because of the Cantonese background, and whether someone from a different culture would merely find it slow moving and unintelligible?
What to eat:
- Won tons in soup – the classic Cantonese little soft dumplings made of pork and shrimp, that are often compared to swallowing clouds.
- Hong Kong milk tea (奶茶) – very strong black tea sweetened with condensed milk.
Photo credits: All movie posters from http://hkmovieposter.blogspot.com/, with the exception of “A Chinese Ghost Story” (http://mutantville.com/blog/a-chinese-ghost-story-1987-sien-nui-yau-wan) and the movie still from “Rouge” (http://www.apessimistisneverdisappointed.com/2011/04/leslie-cheung-1956-2003.html).
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What old movie posters do you particularly remember?
8 responses to “Terrible or Great? Hand-painted Chinese Movie Billboards”
Good write up.
Thanks – so glad you liked it! 😉
Nice entry – They really thought about composition when designing those posters! It’s basically a lost art form, except perhaps in Bollywood?
I remember watching and loving the original “A Chinese Ghost Story Movie,” and fell in love with Joey Wang (along with many others). I also watched some more of the series. But I still remember her and her acting. I don’t remember any of the movie posters 😦
I was living in Taiwan at the time and usually Hong Kong movies turned me off and they were always too comedic for my tastes, but this is one of the movies that changed that for me and I like Hong Kong movies now.
I also have always enjoyed Chow Yun-Fat, both his Chinese and American movies. I especially “Crouching Tiger, Hidden Dragon.”
Thank you for your post!!
Yes, the movie posters for “A Chinese Ghost Story” were pretty cool! I started watching Chow Yun Fat when he was a soap opera star in “Man in the Net”, and for a long time, I associated him with goofy comedies like “God of Gamblers”. But he’s really grown on me as well. Glad you enjoyed the post 🙂
I remember the old Hong Kong movie stars. I miss them so much! The new movie stars are okay too I guess but there’s just something about Joey Wong and Brigitte Lin.
Anticipating your post concerning pdf
While the article beautifully captures the essence of those billboards and the films they represented, it’s important to note that billboard safety equipment plays a crucial role in ensuring the safety and stability of these large outdoor advertisements. Behind the scenes, professionals use secure installation methods and materials to ensure that billboards withstand various weather conditions and remain structurally sound. This ensures the safety not only of the billboards themselves but also of the surrounding areas and passersby. So, while we appreciate the nostalgic charm of those old billboards, let’s also acknowledge the importance of safety measures that help bring these captivating visual experiences to life.